The Medventions Fall 2024 Lecture Series is an educational series designed to equip the next generation of medtech innovators with the knowledge and skills they need to transform healthcare. The Lecture Series offers an excellent opportunity to learn about health technology innovation, how to validate healthcare needs, invent new medical technology products, and plan for their implementation into patient care. There are eleven (11) lectures in the Medventions 2024 Fall Lecture Series.
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In the inaugural lecture of this series, Prof. Kieran Murphy will explore the current challenges and future prospects of the Canadian medical technology industry. Prof. Murphy will delve into the pivotal issues and strategic trends that are currently influencing the sector in Canada. Attendees can expect unparalleled insights into the state of the medical technology industry and its entrepreneurship ecosystem.
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In the first part of this session, Dr. Courtney will share entrepreneurial perspectives and key insights into launching a healthcare technology company, drawing on his experience co-founding three companies in the medical technology sector.
ABOUT THE LECTURE
This session is designed to provide aspiring health-care innovators and entrepreneurs with a practical introduction to market research and the fundamentals of market analysis. Participants will be able to utilize methodologies and strategies to assess whether a potential technology is associated with a commercially viable market. Key learning objectives of this session include:
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In this session, IPON’s IP Manager, Sonia Patenaude, will delve into the fundamentals of intellectual property (IP), discussing the different forms of IP and why IP matters to the growth of startups in the healthcare technology field. Sonia will also explore the IP protection process with an eye towards IP commercialization and demonstrate how decisions early on can have a long-lasting impact on your success.
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This lecture will provide a practical guide to setting up your business strategy including the process of raising funds and garnering support from key healthcare stakeholders for your emerging medical device technology. Participants will also explore the various business models suited for medical devices. Dr. Wodlinger will unpack the essential elements required in a good business case or early-stage pitch for medical device innovation, drawing on his decades of experience in the Canadian medical device sector.
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Kasey Dunn will explain the guiding principles of design thinking and creativity and expand on diverse ideation and brainstorming methods that are typically utilized by entrepreneurs and innovators. Throughout the lecture, Dunn will demonstrate how beneficial a human-centred approach is when pursuing innovation in healthcare and how to actively apply a creative mindset to innovating novel solutions in healthcare.
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This session will consist of two lectures. The first lecture will focus on funding options for early-stage companies. We will explore the various funding sources available, the stages at which they are most appropriate, and the potential impact on both the company and its investors at the time of exit. Attendees will gain an overview of the funding landscape for innovators and learn about the key criteria investors use to assess business opportunities. In the second session, we will discuss the reimbursement landscape in Canada. Mark will provide a basic understanding of the pathways to successful reimbursement, and present a medical device reimbursement framework that can be applied when seeking medical device reimbursement.
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This lecture session will focus on steps to developing an R&D / clinical strategy, with a view to optimizing asset value.
ABOUT THE LECTURE
Ideas are everywhere, but execution is the key to an entrepreneurial success. Even before engineering finishes executing, sales and marketing play a big role in order to prime the engine. This talk will explore the development of a sales and marketing strategy for early-stage medtech and digital health companies while keeping view of what’s important as you scale into a mid-size company.
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Commercialization Professional Research Mentor
Ahmed managers the Sunnybrook Medventions training program. He also manages the networking, outreach, and training programs at INOVAIT, a Sunnybrook-led pan-Canadian network in image-guided therapy and artificial intelligence. Ahmed is an enthusiastic clinical entrepreneur who brings more than 11 years of lived experience in healthcare innovation, health science research, and technology commercialization. Ahmed holds an Adjunct Lecturer appointment at the Department of Medical Biophysics at the University of Toronto. Ahmed earned his MD degree from Cairo, Egypt and holds an MBA in healthcare management and technology innovation from Schulich School of Business, York University.
Technology Innovation Industry Leader
Ahmed managers the Sunnybrook Medventions training program. He also manages the networking, outreach, and training programs at INOVAIT, a Sunnybrook-led pan-Canadian network in image-guided therapy and artificial intelligence. Ahmed is an enthusiastic clinical entrepreneur who brings more than 11 years of lived experience in healthcare innovation, health science research, and technology commercialization. Ahmed holds an Adjunct Lecturer appointment at the Department of Medical Biophysics at the University of Toronto. Ahmed earned his MD degree from Cairo, Egypt and holds an MBA in healthcare management and technology innovation from Schulich School of Business, York University.
Program Lead, Sunnybrook Medventions
Ahmed managers the Sunnybrook Medventions training program. He also manages the networking, outreach, and training programs at INOVAIT, a Sunnybrook-led pan-Canadian network in image-guided therapy and artificial intelligence. Ahmed is an enthusiastic clinical entrepreneur who brings more than 11 years of lived experience in healthcare innovation, health science research, and technology commercialization. Ahmed holds an Adjunct Lecturer appointment at the Department of Medical Biophysics at the University of Toronto. Ahmed earned his MD degree from Cairo, Egypt and holds an MBA in healthcare management and technology innovation from Schulich School of Business, York University.
